So here is their official explanation of the Beta process.
Closed Beta Clarification May 6
Hello Heroes!
As you may have noticed, you killed our website. We are not angry. We’re very pleased you want to be in the Beta.
The beta for Heroes will be divided into several stages, the first of which is all about testing out this new way of getting games to you all; by downloading and installing them from a website. We’ll also be trying out some other dull stuff to do with servers, so we are expecting the systems to be down as much as they are up.
To help us track down all the technical issues, we have asked a third party to find us some specialist Beta testers. We are doing all this because we want to be sure that when we launch Heroes, everything will work smoothly.
So hang in there! We will announce here when it’s time to sign up for the public stage of the Beta.
Goodman
Community Manager
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